Marketing
Search Engine Marketing (SEM)
Get in front of customers actively searching for what you offer — with paid search campaigns managed for results, not just spend.
SEM puts you at the top of search results immediately, while SEO builds over time. We plan, build, and continuously optimize your search ad campaigns so every dollar works toward real leads and sales.
Campaign Strategy
Keyword and audience research aligned to your actual sales goals.
Campaign Setup
Properly structured campaigns, ad groups, and conversion tracking from day one.
Ad Copywriting
Compelling ad copy tested and refined for click-through and conversion.
Bid Optimization
Ongoing bid and budget adjustments to improve cost-per-lead over time.
Landing Page Alignment
Making sure the page visitors land on matches the ad and converts.
Performance Reporting
Clear reporting on spend, clicks, and conversions — no vanity metrics.
Plans & Pricing
Every engagement starts with a free consultation to scope the work. Final pricing is confirmed with you before we begin — you're only invoiced after the work is delivered.
Starter
Single-campaign management for local businesses.
- 1 active campaign
- Conversion tracking setup
- Monthly optimization
- Monthly report
Growth
Multi-campaign management with active optimization.
- Up to 3 campaigns
- A/B ad testing
- Landing page recommendations
- Bi-weekly optimization
- Bi-weekly reporting
Enterprise
Full-funnel paid search programs.
- Unlimited campaigns
- Advanced audience segmentation
- Dedicated account strategist
- Weekly reporting
Search Engine Marketing (SEM) pricing tiers
Common Questions
What's the difference between SEM and SEO?
SEO builds organic rankings over months. SEM (paid search) puts you at the top of results immediately, and you pay per click. Most businesses benefit from both running together.
How much should I budget for ad spend?
Ad spend is separate from our management fee and depends on your market and goals — we'll recommend a starting budget during your free consultation based on your industry's typical cost-per-click.
Which platforms do you manage?
Primarily Google Ads and Microsoft (Bing) Ads, plus paid social campaigns on Facebook and Instagram when it fits your funnel.
Ready to get started?
Call us for a free quote, or send us a message and we'll follow up shortly.