Marketing
Social Media Optimization (SMO)
Make sure every profile is complete, consistent, and set up to convert visitors into followers and customers.
Before you spend on content or ads, your profiles need to be optimized — the right bio, the right links, consistent branding, and proper categorization so people can actually find you and know what you do at a glance.
Profile Audits
A full review of every profile against best practices and competitors.
Bio & Branding Optimization
Clear, consistent bios and profile imagery across every platform.
Link & CTA Setup
Link-in-bio tools and calls-to-action that actually drive traffic.
Discoverability
Keyword-optimized handles, categories, and descriptions to be found in search.
Competitive Benchmarking
See how your profiles stack up against others in your industry.
Ongoing Optimization
Profiles reviewed and refreshed as platforms and best practices change.
Plans & Pricing
Every engagement starts with a free consultation to scope the work. Final pricing is confirmed with you before we begin — you're only invoiced after the work is delivered.
Starter
One-time optimization for a single platform.
- 1 platform audit & optimization
- Bio & link setup
- Profile imagery guidance
Growth
Full-profile optimization across your key platforms.
- Up to 4 platforms
- Competitive benchmarking
- Keyword-optimized descriptions
- Link-in-bio setup
Enterprise
Ongoing optimization as part of a larger social strategy.
- All platforms
- Quarterly re-optimization
- Bundled with Social Media Marketing
Social Media Optimization (SMO) pricing tiers
Common Questions
How is this different from Social Media Marketing?
SMO is a one-time (or periodic) optimization of your existing profiles — bio, links, imagery, categorization. Social Media Marketing is the ongoing content and posting work. Many clients start with SMO, then move into ongoing marketing.
Which platforms do you optimize?
Instagram, Facebook, LinkedIn, TikTok, X, YouTube, and Google Business Profile — whichever platforms matter most for your business.
Will this help me get more followers?
Optimization alone won't grow your audience, but it removes the friction that stops visitors from following, clicking, or converting once they land on your profile.
Ready to get started?
Call us for a free quote, or send us a message and we'll follow up shortly.